From Mongolia, House of Od Offers Streetwear for Clued-In Types the World Over

“I like to mix memories with my vision of the future.” Designer Odmunkh Natsagdorj, aka Od, is realizing a long-held dream today with the debut of his own line, House of Od (oh-dee). Like the designer’s own wardrobe, the line is a mad blend of street and athletic influences with dark denim and an update on the classic camo pattern. Made in Turkey and reasonably priced (between 60 and 250 euros), the line is likely to appeal to the same music-loving, style-conscious constituency that snaps up the merch Od has been designing for years for Yung Lean and Sad Boys as well as the Drain Gang, a creative clique working (mostly) out of Stockholm.

Od was born in Ulaanbaatar, Mongolia, and became interested in fashion early on. “I think it’s because my mom used to dress us very stylishly,” he muses via email from Mongolia. “I remember in kindergarten, I liked a girl who wore jeans and a jean jacket because I liked to wear denim, too. At that time, my personal style touch was to wear different colored silky polka-dot hairbands. I was just a kid who liked to wear what I wanted, without rules.” After moving to Sweden, Od channeled his creativity into graphic design, and he met and became friends with Zak Arogundade (Ecco2K) at art school. The gear he designs for Sad Boys and Drain Gang features bold, often gothic-style graphics, which are mostly absent from his House of Od line, with its more subtle logo looks like a cross made of ovals.

The Luminous Traveler hoodie is the foundation piece of Od’s line; it features “diamond” zippers that, the designer jokingly claims, “can shield you from bad energy with their shine.” Protective or not, they do offer something that your wardrobe doesn’t already contain, which was one of Od’s goals. His camo print is especially effective on a sports-inflected parka, intended for the street, not the slopes. As for the designer’s jeans, they are dark, they are customizable, and they come in two styles, the AeroDenim classic and a custom-fit cargo; both feature blue-gold hardware.

“I studied fashion and styling from life, Internet, TV, and mostly by observing,” explains the globetrotting Od, who clearly understands what the cool kids like. By combining this empirical approach with his “visions from nowhere,” Od has created pieces that exist “between dream and [a] 3-D world.” You’ll want them in your closet.

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